Lexus sold an astonishing 222 units of the Lexus IS every day in 2015!

Lexus IS finds 81,000 buyers in 2015. Even hot cakes don't sell like that!

Lexus UK have just tabulated their 2015 sales report and what a cracking year it was for the luxury marque. Sales of the all-new Lexus RX were off to a strong start following its launch in August 2015, and the Lexus NX similarly performed strongly. But the star performer was by far the Lexus IS range, which notched up sales of 81,000 units in 2015!

Of the 81,000 Lexus IS sold, the majority were accounted for by the Lexus IS 300h, followed by the Lexus IS 200t. To put those numbers into perspective, think of it this way: 

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What does luxury look like from inside? Interiors of the entire Lexus line up compared

When luxury comes as standard, the only thing left to ask is, which model would you choose?

When a name confers an image, evokes a meaning or creates a perception, the associative imagery demonstrates the power of the company's branding. Companies work very hard to pursue a singular brand identity because the human brain can only create, retain and recall one meaning at a time. The stronger the recollection of that meaning, the more successful that brand has been at creating consumer awareness. 

In the cluster of Australasian countries, Lexus has kept to just one branding statement. You'll find it on billboards, advertisement insertions and even on the back of the business cards handed out by the sales consultants. The statement reads: Only Lexus promises the true luxury.

True to their word, every Lexus since the inaugural and iconic LS 400 of 1989 has lived up to the promise of peerless luxury. Every Lexus cabin is a silent chamber on wheels, affording occupants unequalled isolation from the world outside. And every Lexus brims with technology which operates quietly in the background, but works to an astonishing degree of intelligence to keep you safe at all speeds the vehicle is driven at. 

What can you expect when you step inside the cabin of a Lexus? That's what I decided to find out. What follows next is an invitation into the cabin of every Lexus from the base line CT to the top of the line LS.

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This Saturday, I checked out the Lexus showroom at Gold Coast, Australia!

Plus, a visual journey of how the Lexus Southport dealership at Gold Coast came to be

Previously, I had checked out the showroom at Jalan Sultan Ismail and the dealership on Jalan Sungai Besi. Both are in Kuala Lumpur. 

So, for a change, let's do things a bit differently and look at a Lexus showroom outside Kuala Lumpur. In fact, let's get out of Malaysia and head Down Under to Australia. 

Lexus Southport in Gold Coast, Australia opened its doors in 2012 at 161 Ferry Road. For those of you familiar with Gold Coast, it's right beside the Southport Park Shopping Centre. You can't miss it.

The other thing you can't miss is the Orange Solar Flare Lexus RC F standing guard at the entrance. Under the pumped up bodywork is a 5.0-litre naturally aspirated V8 that kicks out 478 bhp for a 0-60mph time of under 4.5 seconds. Shod with 19" alloys, the RC F has an aggressive stance even at standstill and looks like it's about to leap off the glass railings that only stand between it and the road.

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