When luxury comes as standard, the only thing left to ask is, which model would you choose?
When a name confers an image, evokes a meaning or creates a perception, the associative imagery demonstrates the power of the company's branding. Companies work very hard to pursue a singular brand identity because the human brain can only create, retain and recall one meaning at a time. The stronger the recollection of that meaning, the more successful that brand has been at creating consumer awareness.
In the cluster of Australasian countries, Lexus has kept to just one branding statement. You'll find it on billboards, advertisement insertions and even on the back of the business cards handed out by the sales consultants. The statement reads: Only Lexus promises the true luxury.
True to their word, every Lexus since the inaugural and iconic LS 400 of 1989 has lived up to the promise of peerless luxury. Every Lexus cabin is a silent chamber on wheels, affording occupants unequalled isolation from the world outside. And every Lexus brims with technology which operates quietly in the background, but works to an astonishing degree of intelligence to keep you safe at all speeds the vehicle is driven at.
What can you expect when you step inside the cabin of a Lexus? That's what I decided to find out. What follows next is an invitation into the cabin of every Lexus from the base line CT to the top of the line LS.
