What does luxury look like from inside? Interiors of the entire Lexus line up compared

When luxury comes as standard, the only thing left to ask is, which model would you choose?

When a name confers an image, evokes a meaning or creates a perception, the associative imagery demonstrates the power of the company's branding. Companies work very hard to pursue a singular brand identity because the human brain can only create, retain and recall one meaning at a time. The stronger the recollection of that meaning, the more successful that brand has been at creating consumer awareness. 

In the cluster of Australasian countries, Lexus has kept to just one branding statement. You'll find it on billboards, advertisement insertions and even on the back of the business cards handed out by the sales consultants. The statement reads: Only Lexus promises the true luxury.

True to their word, every Lexus since the inaugural and iconic LS 400 of 1989 has lived up to the promise of peerless luxury. Every Lexus cabin is a silent chamber on wheels, affording occupants unequalled isolation from the world outside. And every Lexus brims with technology which operates quietly in the background, but works to an astonishing degree of intelligence to keep you safe at all speeds the vehicle is driven at. 

What can you expect when you step inside the cabin of a Lexus? That's what I decided to find out. What follows next is an invitation into the cabin of every Lexus from the base line CT to the top of the line LS.

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All Lexus hits 5,000 readers! It's been quite a ride!

Dear awesome readers,

We've hit 5,000 readers! 

It's such an honour to be given the privilege to serve you through informative, quizzical and fun bytes of information. We've been around, what, a little over a month and I just can't believe the kind of numbers I'm getting everyday. 

Now, the All Lexus blog serves readers from well over 35 countries - and I just can't believe where I'm getting hits from. Readers from countries I never even knew existed are now regulars to this site. And those who've been with me since day 1: Guys, your love means so much to me. 

The funny thing was, I had lunch with my good pal Mike two weeks ago. He looked at my numbers and casually mentioned that I should hit 5,000 by the end of the year. Outwardly, I dismissed it as pure fantasy, but inwardly, a silent resolve grew within to see if that could indeed be possible. 

He believed in me, as do you, my awesome readers. And that's what friends do: Believe in something that hasn't yet come to pass, but to believe in it nonetheless because you see the glimmer of hope in that person's drive to achieve the impossible.

Your support means so much to me, guys. I promise you, more eye-opening articles will come your way in 2016.

Cheers!

All Lexus

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Meeting your superhero for the first time: What it feels to pop the Lexus LFA cherry

Q. On a scale of 1 - 10, how nervous was I to get inside the Lexus LFA?
A. 11

Being in the Lexus LFA for the first time felt like potpourri of excitement, anxiousness, anticipation and fear all in one. My heart pounded like a runaway horse and I swear my heart rate shot up sky high, I thought it needed a digital rev counter to register the sudden spike. 

But what brought me to this car in the first place, how different is it to the garden variety Lexus, and more importantly, is the bellow of the V10 all it's cracked up to be?

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When is a first generation Lexus LS 400 better than a new Mercedes S Class?

Breakthrough in suspension design limits pitch and roll, providing greater comfort and superior vehicle stability

This piece came courtesy of my brother, who forwarded me a link to a first generation Lexus LS 400 using a suspension system that appeared in 2004, predating the Magic Body Control seen in the latest Mercedes S Class by a good 10 years. 

Watch the video first and I'll sort of try to explain how this mumbo-jumbo works:

Can you believe who cracked it? 

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