How does this affect Lexus?
Just days after launching the hauntingly beautiful Lexus LC 500, Akio Toyoda, President of the Toyota Motor Corporation and Chief Branding Officer of Lexus International, is again making the headlines.
This time, for a different reason...
According to Associated Press reports, Akio Toyoda has stepped down as Vice President of the organising committee for the 2020 Tokyo Olympics. He is expected to be replaced by Kazuhiro Tsuga, the President of Panasonic.
A Tokyo Olympic official told reporters Toyoda-san may have been concerned about a possible conflict of interest arising out of the fact he is also a current member of the Keidanren committee on the Olympics (Keidanren being Japan's biggest business lobby). As a result, he has decided to reorganise his roles to intensify efforts to encourage business support for the 2020 Tokyo Olympics.
Why is this important to Lexus? How does Toyoda-san's resignation from the organising committee for the 2020 Tokyo Olympics affect Lexus? A clue lies in something I wrote in December last year:
On 1 December 2015, I posted an article about the next-generation Lexus LS aiming to be the official car for the 2020 Tokyo Olympics. Along with that article, I posted these pictures:
It doesn't seem too far a stretch of truth to believe that had he remained on the organising committee for the 2020 Tokyo Olympics, Lexus' chances of having their 2017 Lexus LS chosen as the official vehicle for the Olympics may be compromised on grounds of bias and unfair advantage. It seemed, therefore, that his decision to resign from as the Vice President of the organising committee for the 2020 Tokyo Olympics may have been a strategic move.
Nonetheless, it's a decision I support. I don't care so much for Toyota's involvement in the prestigious Summer Games but I do want to see the new 2017 Lexus LS as the official car for the 2020 Tokyo Olympics.
Good move, Toyoda-san!
Cheers!
All Lexus
Just days after launching the hauntingly beautiful Lexus LC 500, Akio Toyoda, President of the Toyota Motor Corporation and Chief Branding Officer of Lexus International, is again making the headlines.
This time, for a different reason...
A Tokyo Olympic official told reporters Toyoda-san may have been concerned about a possible conflict of interest arising out of the fact he is also a current member of the Keidanren committee on the Olympics (Keidanren being Japan's biggest business lobby). As a result, he has decided to reorganise his roles to intensify efforts to encourage business support for the 2020 Tokyo Olympics.
Why is this important to Lexus? How does Toyoda-san's resignation from the organising committee for the 2020 Tokyo Olympics affect Lexus? A clue lies in something I wrote in December last year:
On 1 December 2015, I posted an article about the next-generation Lexus LS aiming to be the official car for the 2020 Tokyo Olympics. Along with that article, I posted these pictures:
It doesn't seem too far a stretch of truth to believe that had he remained on the organising committee for the 2020 Tokyo Olympics, Lexus' chances of having their 2017 Lexus LS chosen as the official vehicle for the Olympics may be compromised on grounds of bias and unfair advantage. It seemed, therefore, that his decision to resign from as the Vice President of the organising committee for the 2020 Tokyo Olympics may have been a strategic move.
Nonetheless, it's a decision I support. I don't care so much for Toyota's involvement in the prestigious Summer Games but I do want to see the new 2017 Lexus LS as the official car for the 2020 Tokyo Olympics.
Good move, Toyoda-san!
Cheers!
All Lexus
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