President of the Toyota Motor Corporation and Chief Branding Executive of Lexus International, Akio Toyoda, presents the all-new Lexus LC 500 to the world's press!
For those of you who didn't catch the live premiere of the all-new Lexus LC 500 at the Detroit Auto Show earlier today, you can now watch Akio Toyoda, President of the Toyota Motor Corporation and Chief Branding Executive of Lexus International, give his live speech as he unveils the much anticipated high-performance Lexus to the world's press!
Akio Toyoda hails the Lexus LC 500 as just the start of things to come, so we can expect more emotive cars to come out of Lexus. This is in response to feedback he had received at Pebble Beach in 2011, whereupon media reporters and true Lexus fans summarised their opinion of Lexus into three capsule statements:
1. Lexus cars are well made but boring to drive.
2. Lexus should clearly define their brand.
3. Lexus is at the crossroads
Toyoda-san's mission is to change the public's perception of Lexus by introducing more emotive vehicles, cars that are more engaging to drive, and vowed future Lexus cars would never invite sniggering remarks such as 'boring.' With the LC 500, he said, this is just the beginning of more exciting things to come.
For the launch write up of the all-new Lexus LC 500, tune in here!
I'm loving the all new Lexus LC 500. Are you?
Cheers!
All Lexus
For those of you who didn't catch the live premiere of the all-new Lexus LC 500 at the Detroit Auto Show earlier today, you can now watch Akio Toyoda, President of the Toyota Motor Corporation and Chief Branding Executive of Lexus International, give his live speech as he unveils the much anticipated high-performance Lexus to the world's press!
Akio Toyoda hails the Lexus LC 500 as just the start of things to come, so we can expect more emotive cars to come out of Lexus. This is in response to feedback he had received at Pebble Beach in 2011, whereupon media reporters and true Lexus fans summarised their opinion of Lexus into three capsule statements:
1. Lexus cars are well made but boring to drive.
2. Lexus should clearly define their brand.
3. Lexus is at the crossroads
Toyoda-san's mission is to change the public's perception of Lexus by introducing more emotive vehicles, cars that are more engaging to drive, and vowed future Lexus cars would never invite sniggering remarks such as 'boring.' With the LC 500, he said, this is just the beginning of more exciting things to come.
For the launch write up of the all-new Lexus LC 500, tune in here!
I'm loving the all new Lexus LC 500. Are you?
Cheers!
All Lexus
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